Project Heroes, also known as the "Jewish Heroism Experience for Humanity", seeks to shift the narrative of the Jewish people from Victimhood to Heroism.
Sparked by the October 7th events and the amazing heroic acts, our mission is to tell the Jewish story through the principles and values of Jewish heroism, which have been uniquely shaped over time. It does so from the inside out: fostering a deep connection within the Jewish and Israeli communities first, to later echo heroic narratives globally.
Following the extended 2025 Tour across North America, Project Heroes returns in 2026 with new programs.
In these immersive experiences featuring renowned Israeli musician Gilad Segev, Project Heroes explores the enduring meaning of Jewish heroism. Through moving music and storytelling, we honor those whose courage and compassion have brought light in times of darkness.
The Heroes tour was featured at major venues and events, including UJA Federation’s “October 7: One Year Later” gathering in New York’s Central Park, the Nova Exhibition, and the Opera House in Tel Aviv.
CBS: Concert honoring brave Jewish heroes.
In these challenging times, both in Israel and throughout the global diaspora, the narrative of heroism has emerged as a source of profound strength and inspiration.
Now more than ever, this moment calls for remembering the heroic spirit that defines our people, as Jewish communities face growing challenges.
It uplifts the spirit of our people while instilling confidence and resilience in individuals of all ages, empowering them to navigate adversity and uncertainty with courage and determination.
Join us in reshaping the narrative.
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