Sharing Jewish Heroism Through Music & Storytelling
What is Project Heroes
Project HEROES, a non-profit initiative, was created to change the Jewish narrative from victimhood to heroism and develops a greater sense of Jewish pride.
This shift in narrative will work inside-out: first, to strengthen the Jewish community, create a new generation of strong young Jews ready to combat the raging anti-Semitism, and later still, change the first association of the word Jewish to the word Hero worldwide.
Our mission is clear: to construct a narrative of heroism, emphasizing the accounts of individuals who played pivotal roles throughout our history. From the days of Abraham, to our contemporary heroes, sacrificing their lives to save others on October 7th.
Jewish Heroism
Jewish heroism is a special kind of heroism, with unique characters that reappeared along time. It has persisted throughout history, from the times of Abraham and Moses to the present day, exemplified by figures like King David, the Maccabees.
Unlike the cinematic action heroes that blast blindly with machine guns their enemies, The Jewish heroism is rooted in a commitment to freedom, equality, peace, and morality, Jewish heroism refrains from conquering others and fosters harmony. This form of heroism extends beyond survival, contributing significantly to humanity's future survival.
About Gilad Segev, CEO:
Entrepreneur, singer-songwriter, author, and documentarian.
Achieved 10 number-one hits in Israel and significant international success.
Founded Passerby, a travel music lifestyle brand with millions of followers.
Gilad's personal narrative intertwines with recent events in various ways. Not only is he a descendant of Holocaust survivors, but his popular song “Achshav Tov,” which is dedicated to his brother who lost his life while serving, received widespread recognition, becoming the most-played track on Israeli radio stations.
As the driving force behind Project Heroes, Gilad utilizes his multifaceted talents as an artist and entrepreneur to highlight acts of heroism. He uses his proven ability to create a best selling experiences, either by songs, videos, book, or documentaries. He does so together with his top content team to create the essence to Heroes project.
Boards & Teams
The operations comprises elite content, administration, and production teams, alongside Passerby teams in Israel.
Our work was seeded by a grant from the Claudine and Stephen Bronfman Family Foundation. We are in the process of fundraising and forming an international advisory board.
Heroism is an act that never ends. It continues to live as long as we echo it."
Gilad Segev
© 2024 PROJECT HEROES. ALL RIGHTS RESERVED